family_emotional 14 / 18
a group of people sitting around a table with laptops
Advertisement

"There's No Problem"

The ADK representative told her they wanted to make a commercial that would make people want to go home and hug their families — and that there was no problem at all. Internally, the agency did raise concerns with Meiji Life about how viewers might react. Meiji Life didn't waver: a photo that good had to be shared.
It went out to the entire country.