Family Part 14 of 18
a group of people sitting around a table with laptops
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"There's No Problem"

The ADK representative told her they wanted to make a commercial that would make people want to go home and hug their families — and that there was no problem at all. Internally, the agency did raise concerns with Meiji Life about how viewers might react. Meiji Life didn't waver: a photo that good had to be shared.

It went out to the entire country.
Part 14 of 18
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